If you don't want to sell, increase friction
A Regional Sales Manager turned a simple equipment purchase into an obstacle course. Here's what high-effort sales processes cost you—and why eliminating friction is the only sales strategy that matters.
Practical notes on work, leadership, and getting things done.
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A Regional Sales Manager turned a simple equipment purchase into an obstacle course. Here's what high-effort sales processes cost you—and why eliminating friction is the only sales strategy that matters.
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